Our The Most adventure started with our belief in our experience in design and management provided by the long years spent in the hairdressing industry.

With the rapid recognition of our boutique hall that we opened in Istanbul – Etiler in July 2010, it was necessary to increase our service capacity. Thus, a branching process began, starting from Istanbul and extending to Qatar and Baku. At this point, our only goal was to sustain the success of the salon brand we created. It has been our passion to ensure the standard of criteria such as personnel training of each branch to be opened, the quality of the products used and offered for sale, service diversity and customer satisfaction.

We aimed to create new trends instead of applying trends by following the requirements of the era and technology. We believe that this journey we embarked on by believing in the magic of learning and sharing will never end, and we continue to grow with our fellow travelers.

The Most is now in its 13th year with its 20th salon!

Our story, which started with our dream for two, now has hundreds of heroes.

Emrah Demirci & Özden Kürtür 

We get our inspiration from nature. Like the sunlight reflecting off the leaves, the changing colors of the stream, the freshness of the flowers awakening in spring and the scent of fresh fruits!

Real beauty for us; preserving and glorifying inherited beauty. Every hair strand shining with health should reflect the warmth of the sun, the coldness of the water and the freshness of spring.

“With the colors and products we design, we touch not only the hair, but also the soul and life.” This awareness is our source of responsibility that stands behind everything we do.

In summary, real beauty for us; It is a mixture of the blessings that nature and our culture offer us.